You just need to have realistic expectations of what it can do, when you follow the directions.
I have had my hair every color under the sun since I'm 14, and I've used Color oops often. (both the chemical process and the extensive washing and rinsing, but it is a lot less damaging than coloring, and certainly less than bleach! (both of which you always use a deep conditioner after, right?) You will need to deep condition your hair well after all this, because it is a "stripping" process. Do this for at LEAST 15mins, but longer if you can stand it. Again heat helps wash the color molecules out. (similar to bleaching) You will need to wash your hair very well, several times, preferably with clarifying shampoo and rinse, rinse, and rinse with the hottest water you can stand. Your roots will get heat from your head, so they will likely process better. Sometimes, before I wash it out, I will use a hair dryer to heat up the ends as a little boost. Always start by applying the product at the ENDS of your hair, where you will likely have the most accumulated dye, and do the roots LAST! Also wrap your head to keep the heat in, as heat helps the product to work.
If you have dyed your hair many times you will likely have a lot of color molecule saturated in your hair, so you may have to use the product more than once to get it all out. The hair masks and coconut oil will also help with removing the lingering smell, which usually lingers for a day or two. Make sure to get a good conditioner/hair mask or some coconut oil to moisturize afterwards.
The process does dry your hair (it is still a chemical, but not as strong as peroxide or bleach) as does the process of shampooing with hot, hot water which is required to remove the color molecules. That is the mild chemical that slightly lifts the hair cuticle (similar to, but nowhere near as much as developer) and deoxidizes the color, shrinking the dye molecule to a smaller size so it can wash out of your hair shaft. It has a sulfuric odor (rotten eggs) that many people describe here. However, I would advise waiting 3-7 days after using the product to do so as your hair cuticle is recovering from the process and will absorb much more color often giving you a darker re-color than you intend. Having said that - most people will need to re-color their hair after using the product to get a shade they like, or at the very least TONE out the brassy, if you don't mind the actual shade/LEVEL. Your hair will be left with the color that the developer lifted it to which is usually a lighter brassy or red color. what this product does, if you use it properly (meaning you use enough of it and follow the directions) is remove the oxidized color molecules, thereby removing the DYE COLOR only. if your natural hair color was dark, it will pull red because the undertone of dark hair is red. Generally your natural hair is now, at the minimum, a shade lighter. EVEN IF YOU DYE YOUR HAIR BLACK this is the process, so your natural color has been permanently compromised by the developer. When you dye your hair (no matter the color) you use a developer which is made from hydrogen peroxide this is what lifts the hair cuticle so your hair can absorb the color molecules of permanent and semi-perm dye. I have used this product several times in my life and have always been satisfied with it BECAUSE I KNOW WHAT ITS SUPPOSED TO DO, AND WHAT IT WILL NOT DO! First of all, this will NOT take you back to your original, natural, hair color, as its not supposed to.
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