It truly helped us bring sipping back to vodka.”Īnother integral part of the Highway Vodka team? Apprentice Distiller Lekedra Howard. This has allowed us to create what we’d like to think is the smoothest vodka on the market. “We built our own filtration/polishing system by hand, which doesn’t exist anywhere else,” Williams reveals. The distillation method and equipment used by Highway were developed through years of research, emphasizing their commitment to creating a vodka that is truly crafted from scratch. Their meticulous filtration process is one-of-a-kind in the craft spirits industry, resulting in a finished bottle that represents their dedication to perfection. The brand’s filtration system is also integral to the finished product. So, when you drink Highway, you’re only getting the purest part of the run.” As those vapors continue to go through the column, we only collect the hearts of the run, which boil off in a certain temperature range. “The last two are drinkable, but the tails are where the trouble lives the next morning … so we don’t bottle that. There are four parts to distillation - the foreshots, heads, hearts and tails, Williams continues. Think poo-pourri … it helps keep the stuff you don’t want coming up, from coming up!” The hemp oil floats on top of the liquid acting as a first layer of filtration as the vapors begin to rise. We transfer all contents, including that oil, into the still. Second, the oils from the hemp seed (hence why the fat content is important) form during this period. First, the seed acts as a natural yeast nutrient that makes our yields of alcohol larger per batch. “That’s when the hemp seed really gets active, which allows a couple of things to manifest. “You really notice the difference in our product once the fermentation process starts,” explains Williams. It is truly a vodka designed to be savored, particularly for those who appreciate the distinct character of hemp. The viscosity and mouthfeel of Highway Vodka differ from other vodkas, providing a unique experience for enthusiasts. This approach allows the nuances of the grain and oils from the hemp and corn to shine, resulting in a remarkably smooth and flavorful vodka. The distillation process occurs six times, with only the “hearts” of the run being preserved. “What are the ratios of hemp to corn? What type of hemp seed has the highest fat content? How do we develop our own filtration system?” “While we only use 3 ingredients - hemp seed, corn and water - the hard part was figuring out all the different variables,” Williams says. Notably, Highway Vodka distills on the grain, incorporating everything from the fermenter into the still. Simultaneously, a thick layer of hemp oil forms at the top of the fermenter. During this time, the hemp acts as a potent fuel for the yeast, facilitating the conversion of sugars into alcohol. Once mashed, the mixture is transferred to the fermentation stage, where it rests for about one to one-and-a-half weeks. It comprises a distinctive strain of hemp seed, locally sourced corn, and water extracted from their artesian aquifer. What sets Highway Vodka apart is their unique mash bill. “Years of reading books, watching YouTube videos and running tons of batches helped us learn the art of distilling spirits and refine our proprietary processes.” “Highway is a vodka born out of 10 years of distilling as a hobby,” Williams tells thirsty. Highway Vodka co-founder Wendell Robbins III and Ben Williams (The barn serves as the location of the Highway Vodka distillery). The duo first started making vodka in a former horse barn on Robbins property in South Houston in 2012 as a hobby countless batches and a considerable amount of tasting led to the creation of the exceptional product they offer today. The journey to perfection took nearly 8 years, including 3.5 years to obtain their manufacturing license. Launched in 2019 by co-owners and childhood friends Ben Williams and Wendell Robbins III, Highway Vodka is the first hemp-based vodka and Black-owned distillery in Texas. Highway Vodka is a true grain-to-glass vodka that is crafted by hand in Houston. From its exceptional quality to its commitment to sustainability, Highway Vodka is redefining what it means to be a top-tier vodka brand. With countless brands competing for attention, Highway Vodka emerges as a true contender, promising a smooth journey into the realm of premium spirits. In the world of distilled spirits, vodka stands tall as a classic and versatile choice.
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